It is ancestral. It is the future. It is the new conscious luxury.
Long before synthetic formulas and instant promises, there was already the plant, the aroma, the touch, the earth. There was a care that springs from nature — at the right time, in the right way.
It's new because we've chosen a more attentive, more welcoming perspective. It's ancient because this wisdom has never ceased to exist.
It has always been a delicate encounter between the female body and the elements of nature — in food, in rituals, in intimate care, in the scent that calms, in the oil that nourishes, in the gesture of touching oneself with respect.
Taking care of what's natural isn't a trend. It's about trusting your own body's intelligence—and the wisdom of nature.
It is from this reunion that Vivelavu is born.
Vivelavu was born from a simple yet courageous question: why has female self-care always been considered taboo, when in fact it is about health, science, and well-being?
We are the first store in Brazil dedicated to natural and vegan feminine intimate care. We have created a space that accompanies real women through all phases of life — from childhood to maturity, including puberty, menstrual cycle, pregnancy, perimenopause, and post-menopause.
Our curated selection brings together national brands that value natural raw materials and deeply respect female physiology. Each product is designed to prevent, nourish, and support the body's transformations with gentleness and awareness.
At Vivelavu, women don't go there to hide. They go there to reconnect.
Here, she is welcomed, respected, and guided with sensitivity and knowledge. A humane, dedicated, and judgment-free service—where every woman feels safe, understood, and truly at home.
Come visit us!
Address: Rua Garcia d'Avila, 173 | Ipanema - Rio de Janeiro.
Opening hours: Tuesday to Friday, from 9 am to 7 pm; Saturday, from 11 am to 6 pm.
Brasil
Espanha
Estados Unidos